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Erotic Grotesque NonsenseThe Mass Culture of Japanese Modern Times$
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Miriam Silverberg

Print publication date: 2007

Print ISBN-13: 9780520222731

Published to California Scholarship Online: March 2012

DOI: 10.1525/california/9780520222731.001.0001

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Friends of the Movies: (From Ero to Empire)

Friends of the Movies: (From Ero to Empire)

(p.108) 3 Friends of the Movies: (From Ero to Empire)
Erotic Grotesque Nonsense

Miriam Silverberg

University of California Press

The chatty movie magazine Eiga no Tomo (Friends of the movies), which first appeared in January 1931, offered a vision of modern, everyday gestures to its readers. In its monthly illustrated narratives of the private practices of stars and starlets, in its gossipy accounts of scenes on movie sets, and in its sensational ads for foreign and Japanese movies, the magazine firmly established moviemaking and moviegoing as embedded in seikatsu, with some meaningful shifts in emphasis over the decade. A close chronological reading of select material from the magazine from 1931 through 1941 reveals a transition from a focus on sensual pleasures grounded in sexualized gender difference, and in a discourse of national difference that also insisted on universalizing, to a transposition of eikatsu onto the Japanese occupation of China.

Keywords:   moviemaking, moviegoing, Eiga no Tomo, gender difference, sensual pleasures, Japanese occupation, China

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