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Post-Nationalist American Studies$
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John Carlos Rowe

Print publication date: 2000

Print ISBN-13: 9780520224384

Published to California Scholarship Online: March 2012

DOI: 10.1525/california/9780520224384.001.0001

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How Tiger Woods Lost His Stripes

How Tiger Woods Lost His Stripes

Post-Nationalist American Studies as a History of Race, Migration, and the Commodification of Culture

(p.223) How Tiger Woods Lost His Stripes
Post-Nationalist American Studies

Henry Yu

University of California Press

This chapter examines how ethnicity, race, and the mass market in the United States can no longer be understood without the context of global capitalism. It looks at the commercial debut of Tiger Woods and the notions of ethnic and cultural difference in the United States. It finds that these notions have always been dependent on transnational connections and comparisons. The discussion also looks at the hopes that globalization will eventually lead to a decrease in ethnicity and tribalism, and how “post-nationalist American Studies” may be viewed as an act of self-immolation. The chapter argues that such visions are misguided and dangerously deluded. The chapter concludes that post-nationalist American Studies should aim to place nation formation within transnational contexts of cultural and racial differentiation.

Keywords:   global capitalism, ethnicity, race, Tiger Woods, post-nationalist, American Studies, cultural differentiation, racial differentiation

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