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Marianne in the MarketEnvisioning Consumer Society in Fin-de-Siecle France$
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Lisa Tiersten

Print publication date: 2001

Print ISBN-13: 9780520225299

Published to California Scholarship Online: March 2012

DOI: 10.1525/california/9780520225299.001.0001

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(p.1) Introduction
Marianne in the Market

Lisa Tiersten

University of California Press

This introductory chapter explains the theme of this volume, which is about the antagonism between the marketplace and the French Republic. This book examines the contests over the meanings of the marketplace and the larger cultural and political transformations in fin-de-siècle France and explores the French encounter with consumer culture by situating fin-de-siècle controversies about taste and the bourgeois Parisienne within a larger struggle over the meaning of the market and the gendered nature of the bourgeois order. It argues that debates about the female consumer were about more than gender boundaries because they illuminate the relationship between the market and the republic and, more broadly, the modern individual and the community.

Keywords:   marketplace, French Republic, cultural transformation, political transformation, bourgeois Parisienne, female consumer, consumer culture, gender boundaries

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