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Royal Fever
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Royal Fever: The British Monarchy in Consumer Culture

Cele C. Otnes and Paulin Maclaran

Abstract

This book attempts to answer the question, why, in contemporary global society, are monarchies still so compelling to millions of people around the globe? It does so by focusing on the worldwide fascination with the British royal family, a monarchy that has existed for more than one thousand years and that has retained its economic and cultural significance in the twenty-first century. The authors explore the myriad ways in which consumer culture and the royal family intersect across historic sites, media products, fashion, commemoratives, royal brands, and touristic experiences. The book uses ... More

Keywords: monarchy, British royal family, consumer culture, commemoratives, historic sites, fashion, touristic experiences, media products, royal brands

Bibliographic Information

Print publication date: 2015 Print ISBN-13: 9780520273658
Published to California Scholarship Online: September 2016 DOI:10.1525/california/9780520273658.001.0001

Authors

Affiliations are at time of print publication.

Cele C. Otnes, author
University of Illinois at Urbana-Champaign

Paulin Maclaran, author