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Divided Spirits
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Divided Spirits: "Tequila, Mezcal, and the Politics of Production"

Sarah Bowen


This book tells the stories of tequila and mezcal, two of Mexico’s most iconic products, to investigate the politics of protecting local products in a global market. As people have yearned to connect with the people and places that produce their food, the concept of terroir—the taste of place—has become increasingly salient. Tequila and mezcal are both protected by denominations of origin (DOs), legal designations based on the notion of terroir. The DOs link production to particular regions, while quality standards guarantee each product’s safety and authenticity. Advocates argue that the DOs ... More

Keywords: tequila, mezcal, terroir, denominations of origin, quality, global, market, farmers, culture

Bibliographic Information

Print publication date: 2015 Print ISBN-13: 9780520281042
Published to California Scholarship Online: September 2016 DOI:10.1525/california/9780520281042.001.0001


Affiliations are at time of print publication.

Sarah Bowen, author
North Carolina State University