Accelerating and Freeing the Girl Effect
To illustrate the corporate search for new population and geographic frontiers, the concluding chapter traces the Nike Foundation’s movement away from the perceived limitations of traditional development channels and into Silicon Valley’s world of fast capital and market-driven enterprise through the Girl Effect Accelerator. It reveals the expansionary tendencies of corporatized development, as third world girls are promoted as a potential billion-dollar market and, thus, a valuable new capitalist frontier. The chapter then analyzes how and why Nike Inc. decided to end its investment in the Girl Effect. The conclusion ends by analyzing the phenomenon of corporatized development in light of emergent trends within transnational feminism.
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