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Weight of ObesityHunger and Global Health in Postwar Guatemala$
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Emily Yates-Doerr

Print publication date: 2015

Print ISBN-13: 9780520286818

Published to California Scholarship Online: September 2016

DOI: 10.1525/california/9780520286818.001.0001

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Care of the Social

Care of the Social

Chapter:
(p.85) Chapter 3 Care of the Social
Source:
Weight of Obesity
Author(s):

Emily Yates-Doerr

Publisher:
University of California Press
DOI:10.1525/california/9780520286818.003.0004

Chapter 3 considers how women who had never viewed body weight as a matter of personal control were learning to diet. I illustrate how public health outreach projects directed at the “crisis” of obesity were teaching people to move and exercise not only for the good of their own health but also for the health of their country. I analyze reactions to the preponderance of deeply gendered messages that framed dieting as a moral responsibility to highlight the new forms of sociality produced by concern for dietary self-care. Finally, I suggest that the concept of possession—rather than individualization—more accurately describes the dietary transitions underway in Guatemala today.

Keywords:   health, citizenship, advertising, diet foods, possessive individualism, land privatization, exercise, public health, Guatemala

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