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El MallThe Spatial and Class Politics of Shopping Malls in Latin America$
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Arlene Dávila

Print publication date: 2016

Print ISBN-13: 9780520286849

Published to California Scholarship Online: September 2016

DOI: 10.1525/california/9780520286849.001.0001

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The Globalization of Retail and the Rise of Shopping Mall Professionals

The Globalization of Retail and the Rise of Shopping Mall Professionals

Chapter:
(p.44) Two The Globalization of Retail and the Rise of Shopping Mall Professionals
Source:
El Mall
Author(s):

Arlene Dávila

Publisher:
University of California Press
DOI:10.1525/california/9780520286849.003.0003

This chapter explores the professionalization of the industry around U.S.-centered “global” conventions and the historical regimes that frame Latin Americans' involvement in the industry. On that note, educational and professional development were two of the most important components of the International Council of Shopping Centers's (ICSC) mission, and were the primary driver for advancing the “science of malling.” ICSC Real Estate Convention's (ReCon) regional meetings promoted the best practices for financing, managing, and running the business. Moreover, for those seeking additional training, the meetings were increasingly complemented by an educational component, including a series of classes on leasing strategies, design and construction, and other topics such as social networking.

Keywords:   professionalization, Latin Americans, International Council of Shopping Centers, ReCon, regional meetings

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