Racial Segregation, Poultry Integration, and the Making of the “New” South in Central Mississippi
This chapter provides the history of Mississippi's poultry industry. Bennie Clyde (B. C.) Rogers, the largest Purina dealer in the world, started a poultry business there in 1932. He ran an egg-drying business, which quickly grew due to the demand for powdered eggs during World War II. In 1949, he opened his first chicken slaughtering plant that processed between ten thousand and eighteen thousand chickens weekly. The boom of his industry lead to the development of Mississippi's local financial industry throughout the second half of the twentieth century. At the same time, the Delmarva Peninsula became a thriving poultry region, selling seven million chickens annually to the East Coast.
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