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Regulating Style
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Regulating Style: Intellectual Property Law and the Business of Fashion in Guatemala

Kedron Thomas

Abstract

Fashion knock-offs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who can’t afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent and punish brand “piracy,” the unauthorized reproduction of trademarked brand names and logos. Regulating Style approaches the fashion industry from the perspective of indigenous Maya people who make and sell knock-offs, asking why they copy and wear popul ... More

Keywords: intellectual property law, fashion, style, trademarks, brands, piracy, indigeneity, entrepreneurship, Guatemala

Bibliographic Information

Print publication date: 2016 Print ISBN-13: 9780520290969
Published to California Scholarship Online: May 2017 DOI:10.1525/california/9780520290969.001.0001

Authors

Affiliations are at time of print publication.

Kedron Thomas, author
Washington University