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Smutty Little MoviesThe Creation and Regulation of Adult Video$
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Peter Alilunas

Print publication date: 2016

Print ISBN-13: 9780520291706

Published to California Scholarship Online: May 2017

DOI: 10.1525/california/9780520291706.001.0001

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The Means of Production

The Means of Production

Vivid Video and Femme Productions

Chapter:
(p.117) 3 The Means of Production
Source:
Smutty Little Movies
Author(s):

Peter Alilunas

Publisher:
University of California Press
DOI:10.1525/california/9780520291706.003.0005

Chapter three contrasts a pair of case studies involving the challenges faced by the women whose performances helped build the adult video industry, and particularly the significance of the means of production and control. First, Ginger Lynn and Vivid Video, the first company to recognize the potential of the shot-on-video format. Lynn was the centerpiece in a new, aggressive marketing strategy that sought widespread public acceptance but did not hold an ownership stake in the company, and thus represents the limitations of performance success. Second is Candida Royalle, a performer in the 1970s who founded Femme Productions in 1984 with the goal of creating adult films for women, which she did as writer, director, producer, and owner. While similar to Vivid in terms of the desire for economic success with particular demographics, Royalle’s overt politics, feminist strategies, marketing discourses, and narrative and visual content set Femme in radically different territory.

Keywords:   Pornography, Home Video, Film History, Film and Media Studies, Cultural Studies, Vivid Video, Femme Productions, Ginger Lynn, Candida Royalle, Steven Hirsch

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