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Exits from the LabyrinthCulture and Ideology in the Mexican National Space$
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Claudio Lomnitz-Adler

Print publication date: 1993

Print ISBN-13: 9780520077881

Published to California Scholarship Online: May 2012

DOI: 10.1525/california/9780520077881.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 28 September 2021

Ranchero Localist Ideology

Ranchero Localist Ideology

(p.188) 11 Ranchero Localist Ideology
Exits from the Labyrinth

Claudio Lomnitz-Adler

University of California Press

This chapter describes some of the ranchero localist ideologies. Gonzalo Santos provides insight into the nature of local, regional, and national ideology within the Huasteca, and the different possible cultural roots and forces of caciquismo. Gonzalo Santos held San Luis state politics from 1942 to 1959. His local autocratic power was undermined by federal investment in the region: a sugar mill and a cement factory were built in Valles, and the road from San Luis to Valles was constructed. A crucial aspect of his political use of Huastecan regional culture was the way he legitimated speaking the “naked truth” through populism. It shows Santos utilizing a traditional image of the Devil, and of life in the rancho in order to mystify the real bases of his awe-inspiring personal power. It then illustrates some of the principles of ranchero self-identification. Rancheros are creatively orchestrating relationships with quite a variety of groups.

Keywords:   ranchero localist ideologies, Gonzalo Santos, Huasteca, San Luis, state politics, Valles, regional culture

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