The Basic form and Structure of the Keiretsu
The Basic form and Structure of the Keiretsu
This chapter discusses the structure and form of the Japanese keiretsu. It describes Japan's business groupings, including the creation of higher-level executive councils, the structuring of exchange networks, and the promotion of groupwide industrial and public relations projects. The analysis indicates systematic and continuing patterns of preferential business relationships based on keiretsu affiliation.
Keywords: keiretsu, business groupings, Japan, executive councils, exchange networks, public relations, industrial relations, business relationships
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