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On HolidayA History of Vacationing$
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Orvar Lofgren

Print publication date: 1999

Print ISBN-13: 9780520217676

Published to California Scholarship Online: May 2012

DOI: 10.1525/california/9780520217676.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 24 September 2021

The Mediterranean in the Age of the Package Tour

The Mediterranean in the Age of the Package Tour

(p.155) The Mediterranean in the Age of the Package Tour
On Holiday

Orvar Löfgren

University of California Press

This chapter takes a look at the birth of Mediterranean package tourism. It discusses the situation of the Mediterranean countries as tourism became more and more popular, studies the growth of Riviera beach culture, and identifies the pioneers of charter tours. It addresses the argument that a Mediterranean vacation caused charter tourists to lose all their inhibitions, and discusses the discovery of new territories along the Mediterranean. This chapter also shows how the various islands and countries changed in order to accommodate the many tourists that vacationed there.

Keywords:   Mediterranean, package tourism, Riviera beach culture, charter tours, charter tourists, inhibitions

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