Techno-Nationalism and the Rise of the Mass Society
This chapter focuses specifically on the electrical communications industry, forerunner of the modern electronics industry. It begins by narrating the event when the Americans sent gifts for the Emperor of Japan and describes the people's reactions to the received Western technology. The chapter then explains that the 1868 revolution served as a starting gun for Japan's modernization. Within a remarkably short space of time, the new Japanese government had established the basic infrastructure and policies that provided the foundation for more than a century of rapid development. The chapter explains that by the turn of the twentieth century, Japanese electrical technology rivaled that of the world leaders, and notes that the vast majority of Japanese who did not belong to the middle class were influenced by the idealization of middle-class lifestyles portrayed in the burgeoning mass media. It explores the impact of advertising on the masses.
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