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Assembled in JapanElectrical Goods and the Making of the Japanese Consumer$
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Simon Partner

Print publication date: 2000

Print ISBN-13: 9780520217928

Published to California Scholarship Online: March 2012

DOI: 10.1525/california/9780520217928.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 25 June 2022

Electrifying Japan

Electrifying Japan

Techno-Nationalism and the Rise of the Mass Society

(p.6) (p.7) 1 Electrifying Japan
Assembled in Japan

Simon Partner

University of California Press

This chapter focuses specifically on the electrical communications industry, forerunner of the modern electronics industry. It begins by narrating the event when the Americans sent gifts for the Emperor of Japan and describes the people's reactions to the received Western technology. The chapter then explains that the 1868 revolution served as a starting gun for Japan's modernization. Within a remarkably short space of time, the new Japanese government had established the basic infrastructure and policies that provided the foundation for more than a century of rapid development. The chapter explains that by the turn of the twentieth century, Japanese electrical technology rivaled that of the world leaders, and notes that the vast majority of Japanese who did not belong to the middle class were influenced by the idealization of middle-class lifestyles portrayed in the burgeoning mass media. It explores the impact of advertising on the masses.

Keywords:   mass society, electrical communications industry, Western technology, 1868 revolution, modernization, Japanese electrical technology, mass media, middle-class lifestyles

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