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Assembled in JapanElectrical Goods and the Making of the Japanese Consumer$
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Simon Partner

Print publication date: 2000

Print ISBN-13: 9780520217928

Published to California Scholarship Online: March 2012

DOI: 10.1525/california/9780520217928.001.0001

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Reenvisioning Japan

Reenvisioning Japan

(p.44) 2 Reenvisioning Japan
Assembled in Japan

Simon Partner

University of California Press

This chapter focuses on the significant new developments after the war—developments that were the product of a catastrophic defeat attributable in part to the failure of Japanese technology. It explores the visions that established business leaders, bureaucrats, and entrepreneurs, as well as ordinary Japanese people, developed during the formative years of the Allied Occupation of Japan (1945–1952). The chapter explains that during these early postwar years, Japanese businessmen and others began quite consciously to search for the keys to the immense prosperity of the United States—a prosperity which was all the more tantalizing given its contrast with life in a Japan prostrate from defeat. It notes that although these visions were diverse and often contested, key protagonists in this story focused on a few common themes which were to unlock, for them, the gates to prosperity.

Keywords:   Japanese technology, Allied Occupation, Japan, postwar years, business leaders, bureaucrats, entrepreneurs, ordinary Japanese people, Japanese businessmen

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