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Assembled in JapanElectrical Goods and the Making of the Japanese Consumer$
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Simon Partner

Print publication date: 2000

Print ISBN-13: 9780520217928

Published to California Scholarship Online: March 2012

DOI: 10.1525/california/9780520217928.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 26 June 2022

The Vision of America

The Vision of America

Bringing Television to Japan

(p.71) 3 The Vision of America
Assembled in Japan

Simon Partner

University of California Press

This chapter argues that despite the gloomy economic conditions of the early postwar years, some entrepreneurs found immense business opportunities in the emerging new technologies of mass communication. One man in particular—Shōriki Matsutarō, a newspaper magnate who well understood the power and profitability of the media—forged alliances with politicians, bureaucrats, and investors to bring television to Japan much sooner than conventional economic logic would have suggested. In doing so, he both formed a new industry and contributed to the transformation of Japanese society.

Keywords:   Shōriki Matsutarō, Japan, television, economic conditions, postwar years, entrepreneurs, business opportunities, conventional economic logic, new industry, Japanese society

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