Jump to ContentJump to Main Navigation
Assembled in Japan – Electrical Goods and the Making of the Japanese Consumer - California Scholarship Online
Users without a subscription are not able to see the full content.

Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer

Simon Partner


This book investigates one of the great success stories of the twentieth century: the rise of the Japanese electronics industry. Contrary to mainstream interpretation, it discovers that behind the meteoric rise of Sony, Matsushita, Toshiba, and other electrical goods companies was neither the iron hand of Japan's Ministry of International Trade and Industry nor a government-sponsored export-led growth policy, but rather an explosion of domestic consumer demand that began in the 1950s. This powerful consumer boom differed fundamentally from the one under way at the same time in the United State ... More

Keywords: Japanese electronic industry, Sony, Matsushita, Toshiba, electronic goods, Japan, American Occupation, pressure-cooker years, technology, social change

Bibliographic Information

Print publication date: 2000 Print ISBN-13: 9780520217928
Published to California Scholarship Online: March 2012 DOI:10.1525/california/9780520217928.001.0001


Affiliations are at time of print publication.

Simon Partner, author