Aids, Medicine, and Moral Panic in the Philippines
Aids, Medicine, and Moral Panic in the Philippines
This chapter examines the ways AIDS discourse has formed in the media and popular culture in the Philippines to produce a sense of sexual difference identical to moral and physical danger. It analyzes “the medico-moral hegemony” that is produced and reproduced at the level of collective representations, and which shapes the response to AIDS not only by far-right conservative groups, but also by government and even many non-governmental AIDS-service organizations. The chapter suggests that most HIV prevention campaigns in the Philippines have been based on longstanding and very problematic models of “social hygiene” that structure the reaction of the public health system to notions of sexual diversity and difference.
Keywords: AIDS discourse, popular culture, Philippines, sexual difference, medico-moral hegemony, collective representations, non-governmental AIDS-service organizations, HIV prevention campaigns, models of social hygiene, sexual diversity
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