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Mass MediationsNew Approaches to Popular Culture in the Middle East and Beyond$
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Walter Armbrust

Print publication date: 2000

Print ISBN-13: 9780520219250

Published to California Scholarship Online: May 2012

DOI: 10.1525/california/9780520219250.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 03 August 2021



Anxieties of Scale

(p.1) One Introduction
Mass Mediations
Walter Armbrust
University of California Press

This introductory chapter discusses mass mediation and its implications for the scale of social action, for sociological analysis, and for the character of modern societies, considering the role of mass-mediated popular culture in defining the scale and character of social interaction in the Middle East and in other countries. It reviews relevant concepts such as globalization and global ahistoricism, and provides a detailed discussion of the succeeding chapters.

Keywords:   mass mediation, social action, sociological analysis, modern societies, popular culture, social interaction, Middle East, globalization, global ahistoricism

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