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Mass MediationsNew Approaches to Popular Culture in the Middle East and Beyond$
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Walter Armbrust

Print publication date: 2000

Print ISBN-13: 9780520219250

Published to California Scholarship Online: May 2012

DOI: 10.1525/california/9780520219250.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 02 August 2021

American Ambassador in Technicolor and Cinemascope

American Ambassador in Technicolor and Cinemascope

Hollywood and Revolution on the Nile

(p.269) Twelve American Ambassador in Technicolor and Cinemascope
Mass Mediations
Walter Armbrust
University of California Press

This chapter discusses the politics and economics of the Egyptian film industry before its nationalization in the 1960s. It shows that the economic crisis experienced by Egyptian filmmakers during the mid-1950s was not entirely or predominantly caused by the hegemony of American and European cinemas. The chapter stresses that Egyptian cinema should be understood as segmented, and that the implications of this segmentation have been hidden by a systematic attention to the most accessible segments of the market.

Keywords:   Egyptian film industry, economic crisis, Egyptian filmmakers, hegemony, European cinema, Egyptian cinema, segmentation, accessible market segments

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