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Mass MediationsNew Approaches to Popular Culture in the Middle East and Beyond$
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Walter Armbrust

Print publication date: 2000

Print ISBN-13: 9780520219250

Published to California Scholarship Online: May 2012

DOI: 10.1525/california/9780520219250.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 02 August 2021

The Golden Age Before the Golden Age

The Golden Age Before the Golden Age

Commercial Egyptian Cinema before the 1960s

(p.292) Thirteen The Golden Age Before the Golden Age
Mass Mediations
Walter Armbrust
University of California Press

This chapter addresses the point made by Robert Vitalis that Egyptian films historically had a strong inherent advantage over their foreign competition, and emphasizes that cinema was part of a vernacular culture which was elaborated in countless films, articles, songs, and images, all of which deserve to be taken more seriously. It also notes the sources for most of this vernacular culture, and that the way it was constructed changed constantly.

Keywords:   Egyptian films, Robert Vitalis, foreign competition, vernacular culture

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