Playing It Both Ways
Playing It Both Ways
Local Egyptian Performers between Regional Identity and International Markets
This chapter presents an alternative view of transnational media consumption, studying two Egyptian performance communities that relate differently to both global and national trends. The first is the Cairene community of Muhammad 'Ali street, which largely exists outside the influence of global culture markets and has experienced both the state's favor and disfavor. The second community is Upper Egyptian, which is marginal within Egypt, and is precisely the kind of phenomenon that is favored in metropolitan “world beat” music which aims to present itself as an alternative to leading metropolitan trends.
Keywords: transnational media consumption, performance communities, global trends, national trends, Cairene community, global culture markets, Upper Egyptian, metropolitan world beat, metropolitan trends
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