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Saving the Modern SoulTherapy, Emotions, and the Culture of Self-Help$
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Eva Illouz

Print publication date: 2008

Print ISBN-13: 9780520224469

Published to California Scholarship Online: March 2012

DOI: 10.1525/california/9780520224469.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 19 September 2021

From Homo economicus to Homo communicans

From Homo economicus to Homo communicans

(p.58) Three From Homo economicus to Homo communicans
Saving the Modern Soul

Eva Illouz

University of California Press

This chapter examines how psychology has profoundly transformed the emotional culture of the workplace by making men and women's emotional cultures increasingly converge into a common androgynous model of emotional conduct. It shows that under the aegis of psychologists who started to intervene massively in the American corporation from the 1930s onward, the deployment of rationality inside economic organizations counterintuitively went hand in hand with an intensification of emotional life. It argues that psychologists have not only codified emotional conduct inside the workplace but more crucially turned self-interest, efficiency, and instrumentality into valid cultural repertoires.

Keywords:   psychology, emotional culture, workplace, American corporation, rationality, emotional life, emotional conduct

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