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Marianne in the MarketEnvisioning Consumer Society in Fin-de-Siecle France$
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Lisa Tiersten

Print publication date: 2001

Print ISBN-13: 9780520225299

Published to California Scholarship Online: March 2012

DOI: 10.1525/california/9780520225299.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 27 September 2021

Marianne in the Department Store

Marianne in the Department Store

Commercial Paris and the Civic Vision of the Republic

(p.14) (p.15) Chapter I Marianne in the Department Store
Marianne in the Market

Lisa Tiersten

University of California Press

This chapter examines the conflict between commercial Paris and the civic vision of the French Republic. It discusses the development of new forms of consumer capitalism and the emergence of bourgeois women as the primary consumers in the late nineteenth century. It describes the perception of the modern marketplace and traces the processes the led to the creation of a female commercial culture and the impulse shopper. It explains that as the ethos of the market collided with that of the civic public in late-nineteenth-century France, bourgeois elites found themselves forced to grapple with the question of how to map the boundaries between the market, the political public and the domestic sphere.

Keywords:   consumer capitalism, commercial Paris, French Republic, bourgeois women, modern marketplace, female commercial culture, impulse shopper, civic public

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