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Marianne in the MarketEnvisioning Consumer Society in Fin-de-Siecle France$
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Lisa Tiersten

Print publication date: 2001

Print ISBN-13: 9780520225299

Published to California Scholarship Online: March 2012

DOI: 10.1525/california/9780520225299.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 19 September 2021

Marketplace Modernism

Marketplace Modernism

Reinventing the Chic Parisienne

(p.121) Chapter 4 Marketplace Modernism
Marianne in the Market

Lisa Tiersten

University of California Press

This chapter evaluates the influence of marketplace modernism on the reinvention of the chic Parisienne in France. It describes the commodification of chic and suggests that though marketplace experts did not invent these ideas they successfully popularized and commodified them. Their conception of the consumer and the market drew on popular notions of aesthetic self-hood propounded in the advice literature of the nineteenth century as well as on new definitions of art and art-making originated by modernist painters and writers. This chapter also analyzes the crafting of the aesthetics of the marketplace, which this chapter calls marketplace modernism, in the face of a trenchant attack on the aesthetic and moral debility of the commercial public.

Keywords:   marketplace modernism, chic Parisienne, France, commodification, aesthetic selfhood, art, moral debility, commercial public

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