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Chinese Visions of Family and State, 1915-1953$
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Susan Glosser

Print publication date: 2003

Print ISBN-13: 9780520227293

Published to California Scholarship Online: March 2012

DOI: 10.1525/california/9780520227293.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 31 July 2021

Marketing the Family

Marketing the Family

You Huaigao and the Entrepreneurial Xiao Jiating

Chapter:
(p.134) Chapter 3 Marketing the Family
Source:
Chinese Visions of Family and State, 1915-1953
Author(s):

Susan L. Glosser

Publisher:
University of California Press
DOI:10.1525/california/9780520227293.003.0004

As early as 1920, Shanghai's education and business circles joined forces to address the question of marriage and family. As this issue grew, commercial presses published an ever-increasing number of books and pamphlets on love and marriage, newspapers began to add supplemental sections on home and family, and The Society for Daily Renewal of the Family (Jiating rixhin hui), whose members were mostly businessmen and educators, dedicated itself to the “improvement of the family” and decided to first address family education and hygiene. Different views of New Culture, Nationalism, and businessmen towards xiao jiating and family reform were debated, and by the 1930s, members of the business community dominated the family-reform debate. In the same year, the image of xiao jiating connoted a comfortable lifestyle and the accumulation of various accoutrements of modern urban life.

Keywords:   family, urban life, marriage, love, home, family education, xiao jiating

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