Jump to ContentJump to Main Navigation
Chinese Visions of Family and State, 1915-1953$
Users without a subscription are not able to see the full content.

Susan Glosser

Print publication date: 2003

Print ISBN-13: 9780520227293

Published to California Scholarship Online: March 2012

DOI: 10.1525/california/9780520227293.001.0001

Show Summary Details
Page of

PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 28 June 2022

Marketing the Family

Marketing the Family

You Huaigao and the Entrepreneurial Xiao Jiating

(p.134) Chapter 3 Marketing the Family
Chinese Visions of Family and State, 1915-1953

Susan L. Glosser

University of California Press

As early as 1920, Shanghai's education and business circles joined forces to address the question of marriage and family. As this issue grew, commercial presses published an ever-increasing number of books and pamphlets on love and marriage, newspapers began to add supplemental sections on home and family, and The Society for Daily Renewal of the Family (Jiating rixhin hui), whose members were mostly businessmen and educators, dedicated itself to the “improvement of the family” and decided to first address family education and hygiene. Different views of New Culture, Nationalism, and businessmen towards xiao jiating and family reform were debated, and by the 1930s, members of the business community dominated the family-reform debate. In the same year, the image of xiao jiating connoted a comfortable lifestyle and the accumulation of various accoutrements of modern urban life.

Keywords:   family, urban life, marriage, love, home, family education, xiao jiating

California Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.