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War, Memory, and the Politics of HumorThe Canard Enchaine  and World War I$
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Allen Douglas

Print publication date: 2002

Print ISBN-13: 9780520228764

Published to California Scholarship Online: March 2012

DOI: 10.1525/california/9780520228764.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 25 September 2021

In Vino Veritas

In Vino Veritas

De la Fouchardière, Bicard, and the Politics of Inebriation

(p.98) 6 In Vino Veritas
War, Memory, and the Politics of Humor

Allen Douglas

University of California Press

This chapter discusses Georges de la Fouchardière, who is considered as the most distinctive journalist of the Canard after the war. It looks at his most important contribution, which was a weekly column that featured fictional conversations with Alfred Bicard, an alcoholic and compulsive gambler. The part of the self-image of the French was that they were controlled drinkers who never fell down in a drunken stupor. This was questioned by the Canard during the 1920s, as the weekly portrayed them as drunks who clung to lampposts and even saw double. The chapter then moves to a discussion of apéritifs as a symbol of the pleasures of life and wine as a totem-drink. The drinking habits of the French are also contrasted with prohibition in the United States.

Keywords:   Georges de la Fouchardière, Alfred Bicard, drunks, apéritifs, wine, drinking habits, prohibition

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