Jump to ContentJump to Main Navigation
Images and EmpiresVisuality in Colonial and Postcolonial Africa$
Users without a subscription are not able to see the full content.

Paul Landau and Susan Griffin

Print publication date: 2002

Print ISBN-13: 9780520229488

Published to California Scholarship Online: March 2012

DOI: 10.1525/california/9780520229488.001.0001

Show Summary Details
Page of

PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 02 July 2022

“Our Mosquitoes are not so Big”: Images and Modernity in Zimbabwe

“Our Mosquitoes are not so Big”: Images and Modernity in Zimbabwe

(p.41) Chapter 1 “Our Mosquitoes are not so Big”: Images and Modernity in Zimbabwe
Images and Empires

Timothy Burke

University of California Press

This chapter examines visual images of Zimbabwe in relation to modernity. It discusses African audiences' negative reaction to visual media and imagery circulating during the era of colonial rule. It evaluates these interpretations of local audience relation to visual materials and mass communication in twentieth-century Zimbabwe, with particular attention to early experiments in colonial cinema for African audiences and to the later development of advertisements directed at Africans. It argues that uncertainty about African audiences and their reception of visual materials was caused by uncertainty among whites about their own interpretative skills.

Keywords:   visual images, Zimbabwe, visual media, imagery, colonial rule, mass communication, colonial cinema, advertisements, interpretative skills

California Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.