This book explores the brave new world of social relations as they have evolved on the Internet. It examines how men and women negotiate their gender roles on an online forum the book calls BlueSky. The result is an analysis of the emerging social phenomenon of Internet-mediated communication and a study of the social and cultural effects of a medium that allows participants to assume identities of their own choosing. Despite the common assumption that the personas these men and women craft for themselves bear little resemblance to reality, the book discovers that the habitués of BlueSky stick ... More
Keywords: social relations, Internet, BlueSky, identities, reality, actual lives, communication, virtual
Print publication date: 2002 | Print ISBN-13: 9780520230361 |
Published to California Scholarship Online: May 2012 | DOI:10.1525/california/9780520230361.001.0001 |