- Title Pages
- Illustrations and Tables
OneOn the History of the Book in China
TwoThe Ascendance of the Imprint in China
ThreeOf Three Mountains Street
FourConstructing New Reading Publics in Late Ming China
FiveReading the Best-Sellers of the Nineteenth Century Commercial Publishing in Sibao
SixNiche Marketing for Late Imperial Fiction
SevenPrinting as Performance Literati Playwright-Publishers of the Late Ming
EightQing Publishing in Non-Han Languages
Nine“Preserving the Bonds of Kin” Genealogy Masters and Genealogy Production in the Jiangsu-Zhejiang Area in the Qing and Republican Periods
TenVisual Hermeneutics and the Act of Turning the Leaf
ElevenDidactic Illustrations in Printed Books
- Works Cited
- Studies on China
- Printing and Book Culture in Late Imperial China
- University of California Press
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