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Venice, the Tourist MazeA Cultural Critique of the World's Most Touristed City$
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Robert Davis

Print publication date: 2004

Print ISBN-13: 9780520238039

Published to California Scholarship Online: March 2012

DOI: 10.1525/california/9780520238039.001.0001

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Strumpets and Trumps

Strumpets and Trumps

(p.30) Chapter 2 Strumpets and Trumps
Venice, the Tourist Maze

Robert C. Davis

Garry R. Marvin

University of California Press

Sometime around the end of the 1500s, the tourism industry in Venice—which already had been doing quite well a century earlier—entered a phase of prodigious growth. Changing intellectual attitudes, a spreading desire for useful experience, and more disposable wealth in Germany, Holland, France, and, above all, England made travel fashionable for the wealthy. This especially meant travel to Italy, and over the course of the next two centuries a new species of visitor-for-pleasure came south by the tens of thousands. This was what was to become the Grand Tour. There were many attractions in Italy, but five were often singled out by seasoned tourists: the climate and the food, a first-class university education in a number of Italian cities, the workings of different—and often highly contrasting—forms of government, the anthropological attraction of new and unexpected forms of human behavior (expressed in such pleasing ways as dance, music, theater, and modes of dress), and archaeological and historical treasures.

Keywords:   Venice, Italy, tourism, Grand Tour, climate, dance, theater, music, historical treasures, tourists

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