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Flavor of the Month – Why Smart People Fall for Fads - California Scholarship Online
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Flavor of the Month: Why Smart People Fall for Fads

Joel Best


While fads such as hula hoops or streaking are usually dismissed as silly enthusiasms, trends in institutions such as education, business, medicine, science, and criminal justice are often taken seriously, even though their popularity and usefulness are sometimes short lived. Institutional fads such as open classrooms, quality circles, and multiple-personality disorder are constantly making the rounds, promising astonishing new developments: novel ways of teaching reading or arithmetic, better methods of managing businesses, or improved treatments for disease. Some of these trends prove to be ... More

Keywords: fads, trends, institutions, education, business, medicine, science, open classrooms, quality circles, multiple-personality disorder

Bibliographic Information

Print publication date: 2006 Print ISBN-13: 9780520246263
Published to California Scholarship Online: March 2012 DOI:10.1525/california/9780520246263.001.0001


Affiliations are at time of print publication.

Joel Best, author

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