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Domesticating the World – African Consumerism and the Genealogies of Globalization - California Scholarship Online
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Domesticating the World: African Consumerism and the Genealogies of Globalization

Jeremy Prestholdt

Abstract

This book unsettles the idea of globalization as a recent phenomenon—and one driven solely by Western interests—by offering a new perspective on global interconnectivity in the nineteenth century. The book examines East African consumers' changing desires for material goods from around the world in an era of sweeping social and economic change. Exploring complex webs of local consumer demands that affected patterns of exchange and production as far away as India and the United States, the book challenges presumptions that Africa's global relationships have always been dictated by outsiders. Fu ... More

Keywords: globalization, global interconnectivity, East African consumers, material goods, local consumer demands, Africa's global relationships, global trade, consumption, exchange, production

Bibliographic Information

Print publication date: 2008 Print ISBN-13: 9780520254244
Published to California Scholarship Online: March 2012 DOI:10.1525/california/9780520254244.001.0001

Authors

Affiliations are at time of print publication.

Jeremy Prestholdt, author