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Land of the UnconquerableThe Lives of Contemporary Afghan Women$
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Jennifer Heath and Ashraf Zahedi

Print publication date: 2011

Print ISBN-13: 9780520261853

Published to California Scholarship Online: May 2012

DOI: 10.1525/california/9780520261853.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 02 July 2022

Mending Afghanistan Stitch by Stitch

Mending Afghanistan Stitch by Stitch

How Traditional Crafts and Social Organization Advance Afghan Women

(p.247) Chapter l6 Mending Afghanistan Stitch by Stitch
Land of the Unconquerable

Rachel Lehr

University of California Press

This chapter discusses the history of Rubia, a grassroots embroidery project whose model of sustainability was founded on competitive market awareness and economic returns. All the work produced in the Lahore slum district, Khanjurwal, was to be sold in the United States, and the proceeds returned to pay for more materials and more embroidery. Rubia's recruitment of women took advantage of the social networks, and was designed to fit into the lives of rural Afghan women without adding to their burdens. The literacy component in its original conception was intended to link education with economic opportunity. Rubia also began to incorporate very basic health practices into the embroidery program. Its commitment to reviving traditional textile techniques extends to using historical dyes. Additionally, Rubia's model is embedded in a threefold commitment: working at the grassroots level, working in the Afghan family context, and preserving cultural heritage.

Keywords:   Rubia, Khanjurwal, education, textile techniques, Afghan family, cultural heritage, Afghan women, embroidery

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