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Making Chastity Sexy – The Rhetoric of Evangelical Abstinence Campaigns - California Scholarship Online
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Making Chastity Sexy: The Rhetoric of Evangelical Abstinence Campaigns

Christine J. Gardner


Even though they are immersed in sex-saturated society, millions of teens are pledging to remain virgins until their wedding night. How are evangelical Christians persuading young people to wait until marriage? This book looks closely at the language of the chastity movement and discovers a savvy campaign that uses sex to “sell” abstinence. Drawing from interviews with evangelical leaders and teenagers, the book examines the strategy to shift from a negative “just say no” approach to a positive one: “just say yes” to great sex within marriage. The book sheds new light on an abstinence campaign ... More

Keywords: teenagers, virgin, evangelical Christians, marriage, chastity, abstinence campaigns, sub-Saharan Africa

Bibliographic Information

Print publication date: 2011 Print ISBN-13: 9780520267275
Published to California Scholarship Online: September 2016 DOI:10.1525/california/9780520267275.001.0001


Affiliations are at time of print publication.

Christine J. Gardner, author
Wheaton College