Making Chastity Sexy: The Rhetoric of Evangelical Abstinence Campaigns
Christine J. Gardner
Abstract
Even though they are immersed in sex-saturated society, millions of teens are pledging to remain virgins until their wedding night. How are evangelical Christians persuading young people to wait until marriage? This book looks closely at the language of the chastity movement and discovers a savvy campaign that uses sex to “sell” abstinence. Drawing from interviews with evangelical leaders and teenagers, the book examines the strategy to shift from a negative “just say no” approach to a positive one: “just say yes” to great sex within marriage. The book sheds new light on an abstinence campaign ... More
Keywords: teenagers, virgin, evangelical Christians, marriage, chastity, abstinence campaigns, sub-Saharan Africa
Bibliographic Information
| Print publication date: 2011 | Print ISBN-13: 9780520267275 |
| Published to California Scholarship Online: September 2016 | DOI:10.1525/california/9780520267275.001.0001 |
