- Title Pages
-
- [UNTITLED]
- Asia: Local Studies/Global Themes
- Illustrations
- Preface
- Introduction
-
Chapter 1 Meiji Machines -
Chapter 2 The American Way of Selling -
Chapter 3 Selling and Consuming Modern Life -
Chapter 4 Resisting Yankee Capitalism -
Chapter 5 War Machines at Home -
Chapter 6 Mechanical Phoenix -
Chapter 7 A Nation of Dressmakers - Conclusion
- Appendix Some Notes on Time-use Studies
- Archival Collections
- Japanese Magazines (Including Years Consulted)
- Books and Articles
- Index
Resisting Yankee Capitalism
Resisting Yankee Capitalism
Employees of the Singer Sewing Machine Company organized two labor disputes. The disputes were notable for the leading role played by managers and sellers, for their tactics—a virtual takeover of the sales apparatus—and for the ethnic nationalist rage that fueled the fires of grievance. In stubbornly defending the global validity of a single selling system, Singer paved the way for Japanese competitors who cloned Singer's product but more effectively adapted and legitimized its sales system for sellers and buyers alike. The Singer employees were attacking capitalism in general. Singer was also condemned as a “Yankee capitalist” company, and its position in Japan would have weakened eventually as domestic competitors emerged. But a stubborn defense of a universal system hastened this day; it gave impetus and opportunity to Japanese manufacturers and sellers, who would appropriate much of the Singer method even as they styled themselves proudly as Japanese.
Keywords: capitalism, Yankee capitalist, Singer Company, Japanese competitors, labor disputes
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- Title Pages
-
- [UNTITLED]
- Asia: Local Studies/Global Themes
- Illustrations
- Preface
- Introduction
-
Chapter 1 Meiji Machines -
Chapter 2 The American Way of Selling -
Chapter 3 Selling and Consuming Modern Life -
Chapter 4 Resisting Yankee Capitalism -
Chapter 5 War Machines at Home -
Chapter 6 Mechanical Phoenix -
Chapter 7 A Nation of Dressmakers - Conclusion
- Appendix Some Notes on Time-use Studies
- Archival Collections
- Japanese Magazines (Including Years Consulted)
- Books and Articles
- Index
