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Rediscovering AmericaJapanese Perspectives on the American Century$
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Peter Duus

Print publication date: 2011

Print ISBN-13: 9780520268432

Published to California Scholarship Online: March 2012

DOI: 10.1525/california/9780520268432.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 20 September 2021

America Ascendant

America Ascendant

(p.222) Chapter 6 America Ascendant
Rediscovering America

Peter Duus

Kenji Hasegawa

University of California Press

This chapter discusses anti-American sentiments during the occupation years. While anti-base demonstrations erupted in the countryside during the 1950s, a steady stream of Japanese businessmen was making its way to Haneda Airport for flights to the United States. The chapter notes Kagawa Toyohiko's remarks that even children in America were encouraged to study science and to work with their own hands. It further notes that businessmen wanted to catch up with the backlog of foreign technology developed during the country's wartime isolation from America and were also eager to establish a foothold in the world's largest market. The chapter adds that during the 1950s, business magazines were filled with articles on American management practices, and that Japanese manufacturers became assiduous students of American quality-control techniques and advertising strategies. It points out that the return of prosperity to Japan was equally important in damping anti-America sentiment.

Keywords:   anti-American sentiments, occupation years, anti-base demonstrations, Japanese businessmen, Haneda Airport, Kagawa Toyohiko, science, American management practices, quality-control techniques

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