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San Francisco in the 1930sThe WPA Guide to the City by the Bay$
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Federal Writers Project of the Works Project Administration

Print publication date: 2011

Print ISBN-13: 9780520268807

Published to California Scholarship Online: March 2012

DOI: 10.1525/california/9780520268807.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 07 July 2022

Golden Era

Golden Era

(p.48) Golden Era
San Francisco in the 1930s

David Kipen

University of California Press

The Golden Era's youthful founders, Rollin M. Dagget, who was only nineteen years old when he arrived on the Coast, and J. MacDonough Foard, who was only twenty-one, had followed Horace Greeley's own advice: “Go West, young man!” The phenomenal success of their attempt to spread enlightenment on such matters as education, literature, and the fine arts through the Era's columns, beginning in 1852, when the infant city could not yet supply itself with even the common necessities of life, was indicative of that hunger for all the arts and refinements of civilization which inspired the Argonauts almost as much, it would seem, as the quest for gold. “To encourage virtue and literature” had been one of the announced objectives of the founders of the Bear Flag Republic in 1846. Certain it is that “virtue and literature”—and art, and learning, and architecture—have received rare encouragement in the cities around San Francisco Bay.

Keywords:   Golden Era, Rollin M. Dagget, J. MacDonough Foard, Horace Greeley, education, literature, fine arts, Argonauts, San Francisco Bay

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