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Royal FeverThe British Monarchy in Consumer Culture$
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Cele C. Otnes and Paulin Maclaran

Print publication date: 2015

Print ISBN-13: 9780520273658

Published to California Scholarship Online: September 2016

DOI: 10.1525/california/9780520273658.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 23 September 2021

“A Head Full of Royal”

“A Head Full of Royal”

Margaret Tyler’s Majestic World

(p.76) Three “A Head Full of Royal”
Royal Fever

Cele C. Otnes

Pauline Maclaran

University of California Press

This chapter illustrates the importance of the royal family to Margaret Tyler, a dedicated collector of all things royal, whose home in London contains more than ten thousand pieces of royal family memorabilia. As a collector, business owner, and media expert, Margaret performs a variety of social roles that help shape other consumers’ experiences of the RFBC. From historian to brand ambassador, Margaret’s passion ensures she is widely sought after and valued for her knowledge on the royal family, especially by the international media. She has become a minor celebrity in her own right, frequently appearing in the press and on television as “Britain’s loyalist royalist.”

Keywords:   Margaret Tyler, memorabilia, social roles, historian, brand ambassador, loyalist royalist

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