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Royal FeverThe British Monarchy in Consumer Culture$
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Cele C. Otnes and Paulin Maclaran

Print publication date: 2015

Print ISBN-13: 9780520273658

Published to California Scholarship Online: September 2016

DOI: 10.1525/california/9780520273658.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 22 September 2021

The Face on the Tea Towels

The Face on the Tea Towels

The Global Quest for Diana

(p.103) Four The Face on the Tea Towels
Royal Fever

Cele C. Otnes

Pauline Maclaran

University of California Press

This chapter describes how the public commoditized and consumed the now-iconic Diana, Princess of Wales, who came to dominate the global discourse surrounding the British monarchy during her lifetime. It considers her many representations and interpretations and traces her evolution from fresh-faced bride through victim to media-savvy humanitarian. Many people developed their own personalized narratives around Diana, similar to the way audiences become involved in watching soap operas. Seeing her as a flawed heroine, they were able to emotionally identify with her despite her privileged background. Her tragic death at a young age ensured her subsequent sacralization in popular culture.

Keywords:   iconic, Diana, soap opera, personalized narratives, heroine, narratives, sacralization

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