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Royal FeverThe British Monarchy in Consumer Culture$
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Cele C. Otnes and Paulin Maclaran

Print publication date: 2015

Print ISBN-13: 9780520273658

Published to California Scholarship Online: September 2016

DOI: 10.1525/california/9780520273658.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 27 September 2021

William and Catherine

William and Catherine

Remaking the Monarchy

(p.252) Nine William and Catherine
Royal Fever

Cele C. Otnes

Pauline Maclaran

University of California Press

This chapter documents the romance between Prince William and Catherine Middleton, their wedding, and the birth of their son, Prince George. Setting royal weddings in their historical context, it reviews the extravagance, fashion, and opulence (and occasional reining-in and resistance) associated with these events, as well as how they contribute to the royal brand. The chapter explores how such events capture the public imagination and how they reinforce certain archetypal myths. It highlights the merchandizing opportunities that abound around these events and that find increasingly creative ways to engage a global marketplace in the celebrations. Documenting the power of the “Kate effect,” it looks at the influence of the young royals and their intertwining with commerce.

Keywords:   Prince William, Catherine Middleton, Prince George, royal weddings, archetypal myths, merchandizing, Kate effect

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