Jump to ContentJump to Main Navigation
Ubiquitous Listening"Affect, Attention, and Distributed Subjectivity"$
Users without a subscription are not able to see the full content.

Anahid Kassabian

Print publication date: 2013

Print ISBN-13: 9780520275157

Published to California Scholarship Online: September 2016

DOI: 10.1525/california/9780520275157.001.0001

Show Summary Details
Page of

PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 31 July 2021

Would You Like Some World Music with Your Latte?

Would You Like Some World Music with Your Latte?

Starbucks, Putumayo, and Distributed Tourism

(p.84) 6 Would You Like Some World Music with Your Latte?
Ubiquitous Listening

Anahid Kassabian

University of California Press

The label Putumayo and the various music businesses of Starbucks offer occasions to consider the relationship between affective marketing and world music. Considering a range of scholarship on world music, I argue that their similar—but significantly different—strategies have led to a form of distributed subjectivity that I term “distributed tourism.” Using the idea of entanglement from quantum physics, I argue that listeners are distributed across two places in the act of listening, and that that phenomenon underpins a particular form of affective marketing addressed to the group that Putumayo calls “cultural creative” and that Bryant Simon has termed the “creative class.”

Keywords:   world music, retail music, Starbucks, Putumayo, distributed subjectivity, distributed tourism, entanglement, creative class, affective marketing, listening, affect

California Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.