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Beyond the MetropolisSecond Cities and Modern Life in Interwar Japan$
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Louise Young

Print publication date: 2013

Print ISBN-13: 9780520275201

Published to California Scholarship Online: January 2014

DOI: 10.1525/california/9780520275201.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 29 July 2021

The Cult of the New

The Cult of the New

Chapter:
(p.188) Five The Cult of the New
Source:
Beyond the Metropolis
Author(s):

Louise Young

Publisher:
University of California Press
DOI:10.1525/california/9780520275201.003.0006

The social and cultural movements of the interwar expressed a fascination with “the new”—the new products, new pastimes, new lifestyles, and new types of men and women that erupted onto the urban landscape, only to be replaced with a new “new.” The tourist industry, town planning, industrial expositions, and other forms of local boosterism promoted a locality and its capacity for progress and development. These discourses on local development and futurism interlinked the city idea with a cult of the new. Although the metropolitan establishment promoted the idea that modern institutions were invented in Tokyo and exported to the provinces, the discourse on “the new” in cities outside the capital suggested that progress could also be etched in local colors.

Keywords:   futurism, the new, modernology, Ginza, technology, modern girl, new middle class, industrial expositions

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