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Beyond the MetropolisSecond Cities and Modern Life in Interwar Japan$
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Louise Young

Print publication date: 2013

Print ISBN-13: 9780520275201

Published to California Scholarship Online: January 2014

DOI: 10.1525/california/9780520275201.001.0001

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The Cult of the New

The Cult of the New

(p.188) Five The Cult of the New
Beyond the Metropolis

Louise Young

University of California Press

The social and cultural movements of the interwar expressed a fascination with “the new”—the new products, new pastimes, new lifestyles, and new types of men and women that erupted onto the urban landscape, only to be replaced with a new “new.” The tourist industry, town planning, industrial expositions, and other forms of local boosterism promoted a locality and its capacity for progress and development. These discourses on local development and futurism interlinked the city idea with a cult of the new. Although the metropolitan establishment promoted the idea that modern institutions were invented in Tokyo and exported to the provinces, the discourse on “the new” in cities outside the capital suggested that progress could also be etched in local colors.

Keywords:   futurism, the new, modernology, Ginza, technology, modern girl, new middle class, industrial expositions

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