Jump to ContentJump to Main Navigation
Marine Historical Ecology in Conservation$
Users without a subscription are not able to see the full content.

John N. Kittinger, Loren McClenachan, Keryn B. Gedan, and Louise K. Blight

Print publication date: 2014

Print ISBN-13: 9780520276949

Published to California Scholarship Online: May 2015

DOI: 10.1525/california/9780520276949.001.0001

Show Summary Details
Page of

PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 25 May 2022

Engaging Public Interest in the Ocean of the Past

Engaging Public Interest in the Ocean of the Past

The Promise of New Media

(p.238) (p.239) Eleven Engaging Public Interest in the Ocean of the Past
Marine Historical Ecology in Conservation

Catherine Marzin

Sian Evans

Karen Alexander

University of California Press

Marine historical ecology powerfully frames ocean issues. It reveals rich new storylines and opportunities for new constituencies in the public to identify with a specific place or time in history. Historical anecdote, personal experience, and imagery, which are less polarizing than some conservation messages, can create interest among people who may not naturally care about fish, the sea, or the health of the marine environment. In this chapter, using the concept of framing, Catherine Marzin, Sian Evans, and Karen Alexander describe mechanisms to engage the public via old and new media. Exciting the imagination on an individual level, marine historical ecology can create a sense of ownership and recognition of the need for ocean stewardship. New outreach strategies can be developed, utilizing all the tools of new media including discoverability, social participation, and mobility. Historians and scientists can harness the power of history and scientific observation in new arcs of storytelling across new media platforms—social, textual, and visual.

Keywords:   historical ecology, social media, science communication, archives, images

California Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.