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Marine Historical Ecology in Conservation$
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John N. Kittinger, Loren McClenachan, Keryn B. Gedan, and Louise K. Blight

Print publication date: 2014

Print ISBN-13: 9780520276949

Published to California Scholarship Online: May 2015

DOI: 10.1525/california/9780520276949.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 20 October 2019

Engaging Public Interest in the Ocean of the Past

Engaging Public Interest in the Ocean of the Past

The Promise of New Media

Chapter:
(p.238) (p.239) Eleven Engaging Public Interest in the Ocean of the Past
Source:
Marine Historical Ecology in Conservation
Author(s):

Catherine Marzin

Sian Evans

Karen Alexander

Publisher:
University of California Press
DOI:10.1525/california/9780520276949.003.0011

Marine historical ecology powerfully frames ocean issues. It reveals rich new storylines and opportunities for new constituencies in the public to identify with a specific place or time in history. Historical anecdote, personal experience, and imagery, which are less polarizing than some conservation messages, can create interest among people who may not naturally care about fish, the sea, or the health of the marine environment. In this chapter, using the concept of framing, Catherine Marzin, Sian Evans, and Karen Alexander describe mechanisms to engage the public via old and new media. Exciting the imagination on an individual level, marine historical ecology can create a sense of ownership and recognition of the need for ocean stewardship. New outreach strategies can be developed, utilizing all the tools of new media including discoverability, social participation, and mobility. Historians and scientists can harness the power of history and scientific observation in new arcs of storytelling across new media platforms—social, textual, and visual.

Keywords:   historical ecology, social media, science communication, archives, images

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