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God's AgentsBiblical Publicity in Contemporary England$
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Matthew Engelke

Print publication date: 2013

Print ISBN-13: 9780520280465

Published to California Scholarship Online: May 2014

DOI: 10.1525/california/9780520280465.001.0001

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Good Trouble and Good Timing

Good Trouble and Good Timing

The Theology of Publicity

(p.162) Chapter 5 Good Trouble and Good Timing
God's Agents

Matthew Engelke

University of California Press

Chapter 5 looks at the ways in which Theos tried to situate itself as an actor in the public sphere by generating publicity in the most commonly understood sense today—embarking on projects that the team hoped would gain extensive media coverage. This chapter also considers the unpredictability of publicity, focusing in particular on projects connected with patriotism and neighborliness; public attitudes toward Islam; and the role of chaplains in state-run hospitals. As with any organization looking for public attention, sometimes the best laid plans to generate publicity do not work and sometimes small or incidental projects can turn into significant interventions.

Keywords:   think tanks, publicity, hospital chaplaincy, secularism

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